THE LATEST : earn your wings

In 1994, a groundbreaking PETA U.S. investigation revealed the hideous cruelty of the fur industry, including the gruesome genital electrocutions taking place on a California chinchilla farm. The investigation resulted in the first case of cruelty to animals to be filed against a furrier. Investigators documented that chinchillas were hung upside-down by alligator clamps attached to their ears and labia or anuses. The animals were trembling and fearfully silent until a powerful jolt of electricity froze their movements. In other instances, animals had rods jammed into their mouths or anuses and were electrocuted. It takes at least 100 chinchilla pelts to make just one full-length coat.

Launched on the 5th Febuary 2008, the Earn Your Wings campaign is the latest in a series of Anti-fur campaigns by Imogen and animal rights group, PETA. This isn't the first time that Imogen has been an angel for animals; she is an avid fur foe who wants to bring attention to the hell that animals endure when they are trapped and raised for their fur. Animals like foxes, rabbits and even our domestic favorites like dogs and cats are bred in cruel factory farms in horrific conditions before being skinned (sometimes alive) and discarded in trash piles. > Learn more about going fake for animals sake

UPCOMING CAMPAIGNS: battery hens

The plight of battery hens isn't new news ... but did we all forget about it because we thought it had stopped happening? The truth is, while we now have options available to us such as free range & barn laid eggs, they are priced exceptionally high to disuade us from purchasing them so we still eat battery eggs in their millions.

The laws have changed slightly in the last decade and egg companies must now label their eggs as caged or free range, but we eat so much chicken and so many eggs that the only way to keep up with demand while maintaining maximum profits is to grow hens like robots. We think this is simply rediculous in a country with so much spare land.

We've found many local fruit shops that stock free range eggs for less than the price of caged eggs in supermarkets. There are many farmers in Australia who have been struggling in drought conditions so the Government has put up funding for some of them to start free range chicken farms. We're looking into these options currently and will be bringing you more information soon on this future campaign.

CAMPAIGNS: help thai elephants

CAMPAIGNS: hands off the buns

Imogen's second campaign for PETA - this time in protest against the current trend of using rabbit fur on fashion accessories. Many brands of handbag and shoes use rabbit fur to create trim and decorations.

This campaign made it into many countries, and was translated into many languages ... but the message is simple ... Hands Off The Buns!

http://www.furisdead.com/

CAMPAIGNS: 8 second ride In 2007 Imogen appeared in a controversial advertisement for PETA opposing the clamping procedures used in Rodeo's. At the time a Rodeo was travelling through Queensland with Imogen staging protests in Brisbane and on The Gold Coast before the Rodeo continued on to Cairns, where the publicity heated up with front page headlines in the local paper. You can help end procedures like electric shocks and clamping by boycotting any Rodeo known to be using these cruel practices. http://www.bucktherodeo.com

CAMPAIGNS: celebs for animal rights

Some of the world's biggest names have put their name to campaigns to raise awareness for animal rights, including Simon Cowell, PINK, Alicia Silverstone, Pamela Anderson, Sophie Monk, JD Fortune, Dita Von Teese, Steve-O, Joanna Krupa, Andy Dick, James Cromwell, Joss Stone, Charlize Theron, William Shatner, ricki Lake, John McEnroe, Edie Falco, Joaquin Phoenix, Stella McCartney ... we could keep going.

PETA is well known for their attention getting campaigns, using well known celebrities (usually in the nude) to present a pretty image to a horrific issue. To download wallpapers & ecards of your favorite celebrity campaigns, visit our downloads section or the peta homepage.

For more details on these and other campaigns please visit the forum

  • IM campaigns

• Earn Your wings

• Help Thai Elephants

• Hands off the Buns

• Buckingham Cruelty

• Stop the Bloody Bull Run

• 8 Second Ride

• JJJ Day in a Cage