LEAD THE WAY : lets end puppy mills

Lord Mayor of Sydney Clover Moore has certainly had her fair share of controversial campaigns over the years, putting her Independent political voice to subjects like Gay & Lesbian rights, Animal Welfare, Public Land rights and the fight for true Democracy. We want you to hear about the important campaign that will hopefully result in a bill to put an end to pet shops selling puppys and kittens from puppy mills. > More

CAMPAIGNS : some stuff about chickens

Unfortunately for battery hens, this subject has been spoken about so much that most people have switched off, thinking "It must be solved by now?" Well we can tell you it has not only continued, but the conditions have become worse because we sent them a message that it was acceptable by switching off. Recently the Australian Law Reform Commission announced its intentions to shine a torch on animal welfare but if we don't show them our support, the light will again be switched off on battery hens. Here's 6 things you didn't know about the chicken and eggs you eat every day. > More

OUR FAVOURITE : earn your wings campaign

Did you know it takes 100 chinchilla's to make a single fur coat? Its not for warmth ... its not for shelter or to save lives ... its not to feed the hungry ... 100 animals are mistreated, abused and painfully killed so a single human being can show off their expensive coat. Foxes, Minks, Chinchilla's and even household pets like dogs, cats and rabbits are raised in cages and electrocuted to death before their carcasses are disposed of. Are you still wearing fur? > More

INTRODUCTION: a message from imogen

"The idea for this site came to me in the middle of the night, after reading material related to the horrific practice of animal testing. I found myself shocked and appalled at not only the cruelty going on in these hell like laboratories around the world, but also at just how deep this problem runs and how hidden we have allowed it to become. " > continue

SPOTLIGHT	ARTICLES
Anita Roddick	Battery Hens
click to read feature	click to read article

SPOTLIGHT: Anita Roddick

She founded The Body Shop & spearheaded campaigns against Animal Testing that many of us grew up with. The activist passed in September of this year, only a few years after the controversial sale to cosmetics giant, Loreal, that saw her lifes work boycotted by those that built it.

> More about Anita Roddick

THE LIST: Approved / Boycott

This is what we've been asked for the most. A simple list of companies that don't test their products on animals and a list of those that do. This list will help you make the choice next time you are purchasing a mascara or trying new lip gloss - always choose products that do not test on animals to send a clear and effective message to the companies who refuse to adopt cruelty free practices.

> The do & don't test lists

YOUR SAY: Why go nude?

Animal Cruelty is a controversial subject. No really! We know areas of this site will generate different feelings for different people. While Animals rely on us to speak on their behalf, humans possess the abilty ... and the right ... to speak ... or write! Tell us how you feel, what makes you mad and how you deal with it! Our first letter is from John ...

Imogen, If you please would, could you please tell me why you, like so many other women who belong to PETA (at least from what I have observed, feel the need to get naked to get the message across that you are trying to get across? I know some guys get naked too for your cause but, in my estimation, many more women do than men, in my opinion. Can't you and the other women who get naked for your cause try to get the message across while wearing clothes?

> Read Imogen's Answer

NEWS: ABC's latest stories

  • Facebook Page

Visit the IMforAnimals Facebook page and post your pet pics, comments or campaign ideas!

> Facebook Page

  •New Products

Hooray for summer! Oh no, its over already? Well your skin may be suffering but it doesn't have to with cruelty free products galore to sooth, smooth and moisturize your summer skin.

> After Summer Products

  • New Release

What do you know about puppy mills?

> Click here for details